The+Stickiness+Factor

Group #1 Tu, ChiehJen** Conventional advertisers (p. 93) - They have preconceived ideas about what makes an advertisement work: humor, splashy graphics, a celebrity endorser.
 * __Word Finder__

Direct marketers (p. 93) - They are real students of stickiness, and some of the most intriguing conclusions about how to reach consumers have come from their work.

The Distracter (p. 102) - It was a stickiness machine. It was Palmer's innovation. He would play an episode of Sesame Street on a television monitor, and then run a slide show on a screen next to it, showing a new slide every seven and a half seconds. So that by the end of the show they had an almost second-by-second account of what parts of the episode being tested managed to hold the viewers'attention and what parts did not. It tells you that a child understands what is happening on the screen and as a result is paying attention.

Oscar's Blending (p.107) - It is a visual-blending exercises. That teach children that reading consists of blending together distinct sounds. When Oscar the Grouch and the Muppet Crummy play a game called "Breakable Words," in which words are assembled and then taken apart.

Perceptual span (p. 108) - It is an eye movement research based on the idea that the human eye is capable of focusing on only a very small area at one time. A group of researchers at Harvard University led by a psychologist named Barbara Flagg who were expert.

Fovea (p.108) - The receptors that process what we see. The reason we can focus clearly on only that much text is that most of the sensors in our eyes are clustered in a small region in the very middle of the retina.

The Philadelphia disaster(p. 132) - In summer of 1969, Sesame Street produce five full shows - one hour each - The setting was in Philadelphia. At the same time of third week of July, Apollo II landed on the moon. Children prefer the historic moment to Sesame Street. The problem was that when the show was originally conceived, the decision was made that all fantasy elements of the show be separated from the real elements. The child psychologists felt taht to mix fantasy and reality would be misleading to children. Palmer found out as soon as they switched to the street scenes, the kids lost all interest.


 * Group #1 Ah-Ra, Ko**


 * //audacious(P.90)//**

ADJ

Someone who is **audacious** take risks in order to achieve something.

R- I dont see this word usually.


 * //skeptical (p.92)//**

ADJ

1. inclined to skepticism; having doubt

2. shouwing doubt

3.denying or questioning the tenets of a reigion

4.(initial capital letter) of or pertaingna to skeptics or skepticism.

R- seeing this word a lot, but not many people know about the meaning.


 * //epidemic(p.96)//**

ADJ

1. affecting many persons at the same time, and spreading from person to person in a locality where the disease in not permanently prevalent.

2. extremely prevalent; widespread.

NOUN

3. a temporary prevalence of a disease.

4. a rapid spread or increase in the occurrence of something

R- this word appear so mant times in this book. I just want to give a clear definitions.


 * //saturation(p.124)//**

NOUN

1. the act or process of saturating

2. the state of eing saturated.

3.Meteorology. a condition in the atmosphere corresponding to 100 percent relative humidity.

4. the degree of chroma or purity of a color; the degree of freedom from admicture with white.

R-seems like hard word.


 * //subsidiary(p,127)//**

ADJ

1. serving to assist or supplement; auxiliary

2. subordinate or secondary

3. of or pertaining to a subsidiary

NOUN

4. a subsidiary thing or person

5. subsidiary company

6. Music. a subordinate theme or subject

R- An interesting word but doesn't know about the meaning.

//**Group #2 Zou, Ying**// ** R ****： **** it's a quite interesting word with easy letter but useful meaning. ** ** n. **** A clumsy repairer or worker; a meddler. ** **// v. //**** tinkered, tinkering, tinkers To work as a tinker. ** Your responsibilty is to look for special words in the chapter. Words that are: **new, interesting, different, important, strange, difficult and funny** When you find a word type it here with the following informationthe content of your page here. Word #Page --Meaning Why did you pick it?
 * ->1. chock-full P98 **
 * Full to the limit; as full as possible **
 * ->2. stun P101 **
 * v. stunned, stunning, stuns **
 * 1).To daze or render senseless, by or as if by a blow. **
 * 2). To overwhelm or daze with a loud noise. **
 * 3).To stupefy, as with the emotional impact of an experience; astound. See Synonyms at **
 * n.A blow or shock that stupefies. **
 * R: it's the exact word to use instead of shock. **
 * ->3. fluffy P106 **
 * Lacking depth or precision; fuzzy **
 * R: the spelling is interesting with lovely meaning, which we few knew about before. **
 * ->4. fast-paced P110 **
 * of communication that proceeds rapidly; "a fast-paced talker"; "fast-paced fiction" **
 * R: I think using a adj which is two words originally is quite smart and interesting. **
 * ->5. oak P116 **
 * The durable wood of any of these trees or shrubs. **
 * R: the word could be a none and a adj. **
 * ->6. tinker P131 **
 * R: It’s a easy spelling word but hard meaning word, coz only few have used this word in any articles, but I could be a good option to be used instead . **

Group #1 Abdulghani, Rashad Essam** we can easily apply some of the information from this section of the book (stickiness factor) to our daily lives. for example, coming to the states.
 * __Connector__

i have always wanted to come to the united stats and some of my friend who have already studied in the stats would always recommend that i would come and study here instead of going some where els, i think its all of exploring,fun,knowledge and more that macks the states sticky not only thousands but millions of people world wide, the amount of knowledge in the u.s macks it a stickiness factor for scientists around the world and fun macks it a stickiness factor for people who are looking for fun and for others who like to explore new things. and that what macks the united states of America a stickiness factor. The things happens in the book would also happen in our real life. l think that the shows Blue's Clues are the best explaination of the ideas which said in the book.
 * Group #2 Bai, Xueyin**

Also, l think the stickiness factor also appear in every MSU abroad students. Think about it, what is the reason that we choose to go to MSU? What factors that made us to come to tihs school, l think the reason is not just because this university offered us, there are also some other reasons, from my experience, the main reason whu l choose to go to MSU is that some of my friends introduce me to come to this school, and they are already the students of this school, and they said that MSU is really good and the campus is really beautiful, the academic subjects in this school is pretty good, the basketball team is also one of the best team in America's univeristy. So from his advice, l decided to go to here and also, l think this is the stickiness factor, all the things are connected to each other about my college choosing.



Group #1 Dai, Wei** Page94 Paragraph2 Wunderman's success was created by a idea, "treasure hunt". The paragraph explain the sticky point of his project, and suport the main idea.
 * __Passage Picker__

Page97 Paragraph2 At the beginning of this paragraph, the writer assume if not conclusion of stickness factor, it reflects stickness factor is important to cognize the live. Then he also give the otherness of stickness.

Page102 Paragraph1 This paragraph is the conclusion of two studies, which process in Sesame Street. It reflects that in real live, stickness factor can be programing by simple observation.

Page122 Paragraph2 In this paragraph, I comfused why Blues's Clues attracts children's attention. It compares with Sesame Street, and explains the factor the designing stickness point in the project.

Page131 Paragraph3 Although this paragraph did not give a clear definiton for stickness facter, but in some way, it explain the commoness between stickness facter and the Low of Few. It sopports to the topic, the tipping point.

Page 94 Paragraph 2-3 It explain the reason of Wunderman's Success is the secret of the "Gold Box".Comparing with the case of McCann, the cheesy idea of "treasure hunt" seems to be unremarkable, however, enough to inspire the tip of the new era of Columbia.
 * Group #2 Huang, Sisi**

Page106-107 Paragraph 2-4 Defining the Distracter, which is the most useful and essential norm of whether the TV show is accepted by preschoolers at that time.With the specific example of Sesame Street's segments. Page 113 Paragraph 2-6 The example of Sesame Street episode "Roy", about how Big Bird tried to find a real name and finally it stopped to continue its original name. That is an interesting part of several real and specific examples provided in this chapter to show one of the weakness of Sesame Street that children have no ability to understand that one object can be called different names in different situation. Group #1 Xing, Jia 1.How companies make their information sticky by advertisement? 2.How the ad made by wunderman work? 3.Why sticky factor make things different? 4.What is the primary different between Sesame Stree and Blue's Clues? 5.What will children do if they see a show playing in TV sets? 6.Is grabing the attentions of people means passing them information?
 * __Discussion Director__:

Group #2 Kim,Young Joon** 1. What is The Stickness Factor? 2. Do you think Sesame Street and Blues Clues are educational than books? 3. What tactics are used by advertisers? And how they grab the public's attention? 4.What makes people to remember the messages? 5.What are the other examples of The Stickness Factor? 6. Let's disscuss about The Stickness Factor.


 * __Travel Tracer__

Gro****up #1 She, Wu Suk**

__//p.g. 96//__ At Yale University
 * Where action happened?**

The social psychologist Howard Leavanthal in the 1960s, he wanted to persuade students at Yale University to take a tetanus shot. He divided students into several group and gave the booklet. Some of them get the high fear version, which shows colored photos, victims, and etc and others got low fear version. Right after experiment, students who got high fear version seemed like to get a shot more positively. However, mere 3 percent had actually gone to the health center to get a shot. The reason is that in the booklet there was no "STICKINESS" so students forgot about the booklet's information.
 * What happened?**

__**Where the action begin**__ - Harvard School(page - 109)
 * Group #2 Lee, Dasol**
 * __What the key events happened?__** - Four and five-year-olds kids were sited on the barber seat, while they are getting hair cut there was a TV and there was HUG and Oscar. Hug is seventy-six percent of all fixations were on the letters. It is the actual reading process. On the otehr hands, in Oscar only 35 percent of total fixations fell on the letters. It is not educational. In the results, most of kids remeber outfit of Oscar because it is interesting. The stikiness was Oscar.

Group #1 Bai, Lirongzi**
 * __Illustrator__


 * Group #2 Lee, Jihyung**

Group #1 Xie, Jiehao 1.P89 But what she wasnted to do,in essence,was create a learning epidemic to counter the prevailing epidemics of poverty and illiteracy. I chose this sentence because it shows clearly that the creato of Sesame Street aimed at leading it to tip among the childen.In order to eliminate the poverty and illiteracy.
 * __Literary Luminary__

2. P91 Sesame Street succeeded because it learned how to make television sticky. I chose this sentence because it tells us the reason why Sesame Street will be successful.

3.P92 In epidemics,the messager matters:messagers are what make something spread.But the content of the message matters too. I chose this sentence because it informs us there are two factors needed to spread sth.

4.P98 In other words,what the tetanus intervention needed in order to tip was not an avalanche of new or additional information.What it needed was a subtle but significant change in presentation. I chose this sentence because it demonstrate how the stickness factor works in this example.

5.P107 Considering the following two Sesame Street segments,both of which are called visual-blending execises-segments that teach children that reading consist of blending together distinct sounds. I chose this sentence because it tells us how Sesame Street can be sticky.

Group #2 Alyousef, Hassan Qassim** 1- If we do not know about the Stickiness factor we probably would conclude that something was writing with the way the booklet tetanus to the students.(97) I chose this sentence because I will do the same thing if I don’t know about the stickiness.

2- They discovered that by making small but critical adjustments in how they presented ideas to preschoolers, they could overcome television’s weakness as a teaching tool and make what they had to say memorable (# 91) I chose is this sentence because it was big achievement.

3- The law of the few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it. (# 132 ) I chose this sentence because there are coactions between this section and the previous section

4- It is to figure out blue’s favorite food. To help the audience unlock the puzzle, Blue leaves behind a series of clues, which are objects tattooed with one of her paw prints. (122) I chose this sentence because there is connection between it and the video that we saw yesterday.

5- The first is that of the 28 percent who got insulated, equal members were from the high fear and the low fear group. (97) I chose this because the results of the study was interesting.

Group #1 Chen, Po-NienGroup**
 * __Summarizer__

In chapter 3 “The Stickiness Factor,” Gladwell use Joan Ganz Cooney’s idea of Sesame Street as an example, and show how the stickiness plays a role in the epidemic. Gladwell also uses some examples such as “Hug” and some studies on children between 4 to 5 ages to show that the facts were usually different then people’s original thought. He gives the data to show out the change of children’s behavior on watching the TV between the 1960 and 2000. For example, by studying the example of “Sesame Street,” it shows that the show has change a lot and actually helps children’s education on learning the basic symbols. Later on, Gladwell talks about the TV show “Blue’s Clues,” and which follow the processes of the Sesame Street. By improving the techniques, the result shows development of a program that research has shown can make significant improvements in children’s logic and reasoning abilities. Finally, Gladwell conclude that the Stickiness Factor is a simple way to package information under the right circumstances, can make it irresistible.
 * Summary: **

1. Sesame Street made improvement by studying on children. 2. Sesame Street become effective by having children learnt literacy from the shows. 3. Blue’s Clues shows the development of a program that research has shown can make significant improvements in children’s logic and reasoning abilities. 4. Stickiness Factor is a simple way to package information under the right circumstances, which make the things irresistible.
 * Key Point: **

Summary: our group discuss started with the quesion asked by Carol, which was the same as the first question asked by our group director. It was what is stickiness facts. Totally, we discussed about 4 questions. The another three quetions were "Do the TV shows give us more education than the books?" "How does advertisement get people's attention?""What are the examples of stickiness factors?" Successfully, we got more information and comprehension by discussing those questions. key points:(the answers to those questions) 1. Stickiness sounds as if it should be straightforward(92); 2.Yes, because we can hear and see on TV and feel easy and interested to understand; 3. It shows someting insteresting and invites famous stars as spokesmen and the explaination in the page 94 of the book; 4. There are some examples, such as the Mcdonalds' ad. song and the nike's slogan "just do it".**
 * Group #2 Li, Luosi